Do you care about Klout?

I think you should at least acknowledge it.

Yes, I do agree it can be gamed. I do agree it doesn’t measure influence.

But let me tell you, what it actually measures, if anything, is pretty secondary.

Because let me tell you why I bother to care about Klout.

Imagine this:

For the sake of argument, let’s say you run a webshop where you sell exclusive coffee and coffee making tools.

You might be interested in what’s going on on the web (since it’s your place of business) and you might be opinionated about such things. But when all comes down to it, what you care most about is your own bottom line.

What if you were to offer discounts to people with high Klout scores?

What if that worked very well for your bottom line? Would you care whether Klout is measuring influence or not? Probably not. If it works, it works.

I think Klout, or similar future services with more accuracy, has a real shot at actually boosting sales for etailers.

It for sure won’t be pretty. It’ll mean better deals for people who are already noteworthy¬†online.

And if there’s any correlation between online status and economic status, this will only further societal gaps. But it’s bound to happen.


In extension, this will realise the dormant possibilities for us to start spending money together.

We’re already seeing it work at sites like Kickstarter.

So when I say I care about Klout and someone says “it doesn’t really measure influence”, well… they’re answering a question I never really asked.

Photo: Gary McLeod,