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Ever heard of ‘tribal marketing’? It’s an interesting take on brand communication and you should check out ‘Tribaling’ by Elia Mörling.

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

Tribal MarketingMy fellow Swede Elia Mörling runs the great blog Tribaling on the subject of tribal marketing. I subscribe to his way of thinking for several reasons.

Focusing on individuals might sound great in a world where resources are abundant, but for brands this is rarely very manageable.

Instead you should look for the cultural ties that bonds niche groups together. And I know from experience that a brand is nothing without a loyal community of returning consumers.

How do you talk with them? How do you get them talking to each other? How do you get them talking to others about your offer?

Tribes — Meet The Publics

As an academically trained PR professional, I know that the public in public relations doesn’t mean what most people think it means. It refers to a group of people grouped together by where, how and why they voice their opinions and in which particular situation. This situational approach was defined in 1927 by John Dewey as “a group of people who, in facing a similar problem, recognize it and organize themselves to address it” (Wikipedia).

And I’ve always felt that this situational approach resonates very well with the tribal mindset. And this too explains my great interest in social networks like Triberr. This way of seeing the world of influence sure beats most demographic approaches, imho.

Tribaling’s Infographics

And since we’re talking about Elia’s blog Tribaling — and I really think you should put his great blog on your radar — I must confess my love for his visuals as well. They’re just great as well as adorable.


The Social Media Cat-A-Pult (click the infographic to read more)


The Tribal Map (click the infographic to read more)


“Was it as good for YOU as it was for me?”

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Behind the keyboard:

Jerry Silver is the author of Doctor Spin, a PR blog that's been around for 15+ years. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. In 2016, Cision Scandinavia named him "PR Influencer of the Year". Jerry lives in Stockholm, Sweden with his wife Lisah, news anchor and television host, and their three-year-old son, Jack.

Doctor Spin’s comment policy:
“Great minds discuss ideas, average minds discuss events, small minds discuss people.”
— Eleanor Roosevelt

Reader reactions:

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Victorino Abrugar

Hi Jerry! This is a great article and infographics to educate marketers like me what is tribal marketing really is. I think this is a great marketing strategy to integrate with our other online marketing strategies, like SEO, social media marketing and content marketing. In tribal marketing, we need to exert effort in finding the right tribe for our brand. And when we find them, we have to do our best to satisfy and wow them.

Jerry Silfwer

I know, right? I love Tribaling’s infographics and I can really recommend his blog!

Shradha Bhatia

Great post! Infographics always make the information easy to understand. Check out my post on Tribal Marketing here and leave a comment to let me know what you think:

Keep the great content coming!

Cheers :)

Jerry Silfwer

Thanks for your comment — will forward it to the guest blog author, Elia!