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SAS has done a cool campaign. They brought a camera to the airport and started to ask travelers if they could buy their time. But hardly anyone wanted to, instead they were more concerned about getting home to their families. It communicates very clearly that airplanes better be on time instead of trying to compensate [...]

by Jerry “Doctor Spin” Silver // Twitter, Facebook, LinkedIn
Senior Digital Strategist // Spin Factory

SAS has done a cool campaign. They brought a camera to the airport and started to ask travelers if they could buy their time. But hardly anyone wanted to, instead they were more concerned about getting home to their families.

It communicates very clearly that airplanes better be on time instead of trying to compensate people’s loss of time with money. I like this one! The video is in Swedish:

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Behind the keyboard:

Jerry Silver is the author of Doctor Spin, a PR blog that's been around for 15+ years. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. In 2016, Cision Scandinavia named him "PR Influencer of the Year". Jerry lives in Stockholm, Sweden with his wife Lisah, news anchor and television host, and their three-year-old son, Jack.


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