GPS trackers, wifi body scales, sleep trackers, heart rate- and pulse monitors; the lifelogging list is pretty short still, but it won’t be for long.

by JERRY SILFWER aka Doctor Spin
Expert in corporate communications and online persuasion

Some time ago, I was thinking about releasing an ebook to see what I could learn from the process. When I was doing my research, I learnt that ebook demand follow a different logic. If your ambition is to make a little money from an ebook, it’s wise to focus on immediate need.

If you were to write a brick-thick novel like “Brothers Karamazov”, you could only charge very little for it, but if you were to release a 20-page ebook titled “How To Recover Your Deleted Files In 10 Minutes”, you could probably charge five times as much for it.

No wonder easy-to-read self-help books has gotten so much attention in the internet age!

Self-help books used to be that embarrassing aisle in bookstores reserved for people battling depression, but now it’s another story.

Enter teh internetz and suddenly we all are learning how to become pick-up artist from Neil Strauss’ The Game or how to attract happiness and riches from Rhonda Byrne’s much-hyped The Secret. All in the name of self-help, of course.

I’m A Lifehacker, Yes I Am

I’m an addict myself. I read survival guides, how to fight with knives (you lead with your empty hand) and how to pick any lock.

Right now I’m watching instructional videos on the so called “Afterburner Effect” which explains how some exercises only burn calories while you are doing them, while some helps you burn calories also up to 48 hours after you finished your workout.

No wonder I love the works of Tim Ferriss, The 4-Hour Workweek and The 4-Hour Body. Most of us are drowned in online reactions while we try to live the lives media has thaught us to live and we really push beyond the limits of Dunbar’s Number in our daily lives.

Tim Ferriss, who can be described as a somewhat eccentric but brilliant lifehacker, managed to fuse the ever-growing interest for GTD (getting things done) with both the gamification trend and the booming interest for self improvement, the latter group described as lifehackers.

Enter The Lifelogging Gadgets

Now, Tim Ferriss is no ordinary human. He is also an athlete, pushing himself to quite the ordeal when it comes to mental strength and physical trials. Most digital mavens loves using technology to optimise their lives, but they aren’t exactly aspiring to become triathletes themselves.

So they fall in love with the gadgets.

GPS trackers, wifi body scales, sleep trackers, heart rate- and pulse monitors; the lifelogging list is pretty short still, but it won’t be for long. Nike FuelBand and Jawbone Up are two ambitious products, but arguably they aren’t where they need to be in terms of product quality just yet.

There are quite a few lifelogging smartphone apps, but they are more like novelties than anything else at this point.

But we can expect the lifelogging trend to boom (and spark debate on integrity issues) way beyond where it’s at today. It’s called the Medici Effect, the intersection between different fields of innovation suddenly sparks more innovation and also sparks exciting new adaptation curves.

The technology exists, the demand is emerging and now we’re only waiting for the products to fully integrate with our online lives.

Why, you might ask? The answers will surely come. One thing is for sure, what gets measured gets done. And who knows what cross-referencing data-sets and analytics applications will be able to teach us about ourselves?

The Da Vinci Experiment

Personally, I’ve started a tumblelog called The Da Vinci Experiment some time ago (pretty much into lucid dreaming right now).

It’s still very much under construction, but the idea is to find a way to fuse my online lifestream with my lifehacking efforts.

My ambition is driven primarily by my thirst for knowledge and passion for technology, even though my interest for a healthier lifestyle seems to increase in correlation with my own age.

I’m also eagerly awaiting Martin Källström’s new venture, Memoto.

Not much is known about the project yet, but Martin most definitely has his finger on the pulse (no pun intended) of the online early adopters; the digital hippies and the social media naturals, who’s looking for something to get lost in as social media goes mainstream.

Until then, if you want to get deeper in with the lifelogging trend, keep an eye on The Da Vinci Experiment and also, please give me some suggestions on interesting gadgets in the comments below!


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Jerry Silfwer is the author of Doctor Spin, a PR blog that's been around for 15+ years. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. In 2016, Cision Scandinavia named him "PR Influencer of the Year". Jerry lives in Stockholm, Sweden with his wife Lisah, news anchor and television host, and their three-year-old son, Jack.


malin ströman

du har väl spanat in värstingarnas värsting på life logging Dave Asprey? Idag känns det absurt att logga den mentala reaktionen på allt man gör via uppkopplade elektroder, men det är inte svårt att det kan finnas en framtid både inom medicin och personlighetsutveckling.

Doktor Spinn

Oh, har spanat in honom och han åkte in i Readern direkt, tack för tips! Han verkar hardcore, I like it. Fattar inte hur jag har missat honom! :)

malin ströman

och kul att du skrev om det, har saknat det, inte minst i diskussionen om gamification

Doktor Spinn

Yes, tänk dig lifelogging och gamification kopplat till kreditkortet. Boom, hade varit hur kul som helst! Och lite läskigt förstås…

Markus Welin

Great read! Since you mention The Game, have you also read Neil Strauss’ book about survival? It seems to be kind of a good read. Also fun that you mention knife fighting. In the novel Shantaram, I read that one should never hold the knife like a sword, that’s just an amateur way of fighting. One should always hold it upside down. Is that true? :)

Doktor Spinn

Thanks! Yes, I’m guessing that the English title is “Warning” (read it in Swedish). Very well-written and engaging, but it’s more of following a man’s quest and not really an instructional manual.

About knife fighting (I can’t believe I’m writing this), but here’s how you do it:

1. If you’re right-handed, your stance should be diagonal with your left shoulder facing the enemy.

2. You pull your knife arm in close to your body with the pointy end facing your enemy.

3. You use your left arm as a jab. If your enemy grabs hold of your left arm, or attempt a slashing attack, you use that to deflect and open up for your knife arm.

4. When you get close enough, you stab with the pointy end and retract the arm quickly back to the original position. You don’t want to get stuck with the knife in clothing.

Using the knife for slashing or hurting limbs is a very dangerous tactic. The best advice when there’s a knife involved is to run away. Knife fighting is very much about chance, no matter how skilled you are.

or at leasst this is what I’ve read, I have no intention in ever finding it out! :)

Markus Welin

Haha, thx alot for the advice :) Sounds very much like boxing actually.

Doktor Spinn

Exactly, protect your straight right.

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