Imagine you’re doing research on different types of food, how they affect your health, what kind of vitamins they contain, if they’re hazardous or not. You’re well-educated in the science of food and maybe highly specialized in a particular food area.

Then, and only then, I’ll be prepared to acknowledge you as a food expert.

The fact that you’ve been eating food all your life don’t quite cut it. You might feel strongly about food, sure. You may even have an a-ok palate. But still, that doesn’t turn you into a bonafide expert on the subject matter.

I know this since PR and social media marketing so often is about getting clients endorsed through third-party expert opinions.

Endorsements and testimonials from peers or acclaimed critics plays central role in this transparent world of ours, simply because critics are influencers.

But calling yourself a social media expert? No way.

It doesn’t matter if you tweeted five or ten thousand times from that conference last week. And no, I won’t call you a social media guru either, unless you’ve somehow made an impact to the field your in. It has gone too far.

The words are quickly loosing their meaning altogether.

So the next time you read a Twitter bio from yet another John Doe claiming to be a “social media expert”, simply ask them if they have done some sort of real research on the subject? Have they in fact contributed or at least made a local impact to the field’s discourse?

You will find that most of them are social media critics — not experts.

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Doktor SpinnTor LöwkrantzMichele PriceCendrine MarrouatLeoVerdonck Recent comment authors

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Mattias Östmar
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Mattias Östmar

+1

Tor Löwkrantz
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Tor Löwkrantz

Reading this post reminds me that not everyones opinion counts in every situation. If I were to enter a conference about cardiac surgery, my opinions shouldn’t be respected as equal to the opinions of experienced surgeons. But I think both you and I are more suited than the doctors to do PR in purpose of raising funds for this society of cardiac surgeons. They just shouldn’t let us in as members ;)

Michele Price
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Michele Price

OH I love this, and when I ask some of those pointed questions I get attacked by other neophytes saying stop being mean.  I love to ask when was you last campaign and what were the results?

Cendrine Marrouat
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Cendrine Marrouat

Absolutely correct, Jerry! The trend seems to be getting worse and worse, actually. Most of the time, when you scratch the surface, you find nothing.

Thank you for this article!

Cendrine Marrouat
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Cendrine Marrouat

Maybe it does not surprise me because I am not from North America originally. Here, I find that people feel the need to impress. Hence the use of bombastic titles.  And since others condone and encourage the practice, because they do not want to take the time to do their due diligence, I think that the trend will not stop.

Just my two cents. 

Tor Löwkrantz
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Tor Löwkrantz

Reading this post reminds me that not everyones opinion counts in every situation. If I were to enter a conference about cardiac surgery, my opinions shouldn’t be respected as equal to the opinions of experienced surgeons. But I think both you and I are more suited than the doctors to do PR in purpose of raising funds for this society of cardiac surgeons. They just shouldn’t let us in as members ;)

Michele Price
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Michele Price

OH I love this, and when I ask some of those pointed questions I get attacked by other neophytes saying stop being mean.  I love to ask when was you last campaign and what were the results?

Cendrine Marrouat
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Cendrine Marrouat

Absolutely correct, Jerry! The trend seems to be getting worse and worse, actually. Most of the time, when you scratch the surface, you find nothing.

Thank you for this article!

Cendrine Marrouat
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Cendrine Marrouat

Maybe it does not surprise me because I am not from North America originally. Here, I find that people feel the need to impress. Hence the use of bombastic titles.  And since others condone and encourage the practice, because they do not want to take the time to do their due diligence, I think that the trend will not stop.

Just my two cents. 

LeoVerdonck
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LeoVerdonck

touché

LeoVerdonck
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LeoVerdonck

touché