In 2009, Natalia Estemirova got kidnapped and murdered in Grozny, Chechen Republic, Russia. For Civil Rights Defenders, she became the symbol who gave name to Natalia Project.
Natalia Project is a secure bracelet that can trigger an alarm via cellular networks to the civil rights movement, making totalitarian abuse very public, very quickly.
The signal carries GPS position and the unique user number of the bracelet, alerting nearby assistance as well as the CRD headquarters in Stockholm, allowing for them to signal the alarm via social channels such as Twitter and Facebook.
30 human rights defenders will be trained in use of the bracelet to start with.
Have you ever thought about how obvious the best ideas are once you see them? This is one of those ideas.
Thanks to Nils Holmlöv at Lewis PR for a great pitch.