What if a great company could do something really special for just five influential individuals each day in ten years time?
Instead of always going for that big marketing impact every single time, they could find those who really matters and listen, engage and simply do something spectacular for them, something these five people will never forget for the rest of their lives.
Five a day for ten years.
If we do the math, that’s 5 x 365 x 10 = 18,250 influential individuals who would actively tell all their friends about the company and how great it is. Maybe they will use their platforms to tell their story to 1,000 other people each as time goes by (remember, they are influentials).
That’s 18,250 x 1,000 = 18,250,000 individuals who would know that your company is awesome.
Add to that — awesome products or services.
I truly think this is more than enough for even the largest of brands, having 20,000 die-hard ambassadors actively telling their personal stories of their spectacular experiences and 18,000,000 individuals swearing on the fact that your company is just so much more more than just great products or services.
I feel a bit like Jerry Maguire flipping out here, in my very own Jerry Maguire moment, but wouldn’t that be a cool new paradigm for digital marketing?
The only real questions here are — can your marketing department turn five influential indivuduals into die-hard believers each day for the next ten years?
And if not, maybe marketing needs to be a priority for all departments in the years to come?
Image cred to tomcruise.com.