Got this pitch the other day:
[Company Name] is partnering with [Company Name] to promote their [Survey Name].
The survey will benefit the entire Enterprise 2.0/collaboration industry by helping us better understand how emerging social and collaborative technologies are being used within organizations. It only takes about 5-10 minutes to complete and all responses will be kept in confidence.
Access the survey here: [LINK]
As a thank you for completing the survey, you will be given immediate access to a handful of case studies on companies that have implemented enterprise collaboration. These beneficial studies will provide you with real-life context to enterprise collaboration principles.
Thank you for participating,
The Pitching Mistakes Debunked
Here’s some of the important things the blog pitcher forgot:
1. What’s in it for me as a blogger? I need to be told that clearly.
2. Reality check. Browsing YOUR case studies is not a reward for me.
3. Clarity. Why pitch me to participate but not ask me to blog about it? I’ve got no clue.
4. How did you get hold of my address? It’s okay, but I’d like to know why I got approached.
5. Personal relevance. Why should I bother about this, when it isn’t even a personal email?
6. Don’t be presumptuous. 5-10 minutes is lots of time and don’t thank me for participating before I’ve done it.
7. NOTHING in this pitch is about me. I started the blog to have MY say, right?
Now, don’t be afraid to pitch me. Please do, I really don’t mind. Just be a little bit better than this, okay? For both our sakes.
Now It’s Your Turn
Those of you out there who has a blog and get pitches from companies, what turns you off the most? What are the most common mistakes companies make when they pitch YOU?
I’m sure all readers would love to hear some juicy anecdotes!