Menu

Reading time: 8 minutes

If you’re a blogger and you haven’t heard about Triberr, then that’s a bloody shame. It’s a social platform for bloggers — and it’s beginning to make some noise.

by Jerry Silfwer // Twitter, Facebook, LinkedIn
Spin Doctor & Copywriter // Spin Factory

google-plus-background-triberr-logo-blue-bgTriberr is a social network for bloggers. That sounds straightforward enough, right? You might imagine a newsfeed, some groups and your profile page where all your actions are visible.

On the surface, this might be how it looks.

But when you find yourself getting deeper into Triberr, you’ll find a very different dynamic …

In fact, I’ve been holding off on this post for quite some time. It’s an emerging platform and it takes some time to understand the nature of it.

Here, I’m going to tell you more about this extremely exciting start-up.

The Triberr Platform

Here’s how it works.

I’m a blogger and when I post a new post, it gets pulled into Triberr’s system via RSS. However, I’m using the Triberr WordPress plugin to make the integration with Triberr as seamless as possible.

So there it is, my post, inside the Triberr network. It ends up in the feed in those tribes where I’m a member — for all my fellow tribe member to see. And share!  I’m a member of twelve tribes with a total of around 1K fellow bloggers. Together, we have a following online of around 12M people!

Screen Shot 2013-08-07 at 12.29.52 PM

This usually creates one of three possible reactions:

1. Wait, what?

2. Baby, I’ve got to get myself a piece of that!

3. Hey man, is that really kosher?

It’s no. 3 that needs to be addressed first and foremost:

No, I don’t get 1K shares on every blog post I write. No, I don’t get 12M views on each piece of content I put into the system.

The Triberr Eco-System

My fellow tribe members, who are all bloggers themselves, they have to make a conscious choice whether they want to share my content or not. Approving a post is very easy. When you’ve read a post and you feel that this piece of content would be of interest to your followers, you just approve it, it gets placed in a posting queue — and the publishing is done via an API.

So, the same old rules for all types of content applies here. The better the content, the more sharing of your post.

But there’s more to it. There’s quite a lot of great content inside Triberr. If I would share exactly everything, I would make my followers very irritated. Therefore I must choose what content to share very carefully.

I could, in theory, never share any of the content inside Triberr to my followers and just keep my fingers crossed that my fellow tribe members will share my content anyway. And act like a parasite on the system. But here’s the thing:

You can easily see if someone is reciprocal and active. AND, if they’re sharing YOUR content.

Screen Shot 2013-08-07 at 12.43.51 PM

When I hover with my mouse over Dino Dogan’s face on the timeline I can see that he shared three of my posts last week. Cool, that guy really likes my content! He’s also very active in sharing his comments with the community. All bloggers knows that comments are a valuable form of currency.

So, obviously, I want to be on Dino’s good side. He thinks his followers can benefit from my content (and he’s got an active and smart following online). So for those reasons, I would want to share his content as well. I like Dino Dogan’s content as well, so we don’t have a problem here. In most cases, I share his content as well.

You could say that Dino and I can be in the same tribes and it’s a win-win. Now, if I hated Dino’s content, then I wouldn’t share it. And maybe we shouldn’t be in the sam tribe and well, that’s life sometimes. It must be a two-way street, like so many other things in life.

Increasing Your Value In The Tribe

Besides from writing great content, there are many things that you can do to become more valuable in each of your tribal micro communities.

You can be generous with comments. Be generous with shares. You can even reblog posts from your fellow tribe member — Tumblr style (you need the WordPress plugin to do that). You can also make sure to follow your best relationships on Twitter, LinkedIn, Google+ and so on. I’ve even become friends with some Triberr bloggers on Facebook.

But I always need to remember to balance everything. My own community (people following me on social media and the Doktor Spinn readers). You guys are most important to me. Even if I like Dino for example, I still WON’T share a specific piece of content of his, if it isn’t of interest to MY community.

I could just spray and pray everything (some Triberr bloggers do this), but this will weaken me long-term. Because no-one will click and enjoy the stuff I share and that makes me less valuable as a member. And thus I won’t be invited to join the best tribes.

Yes, the best tribes.

There Are Different Tribes

You can be a member of a tribe. You gain access by start following the tribe and sharing tribe posts, like a hangaround. If you’re engaged, have a strong following and produce good content, you’ll be invited to join the tribe. Or you can start your own tribe.

My tribe is called Supernovas.

Screen Shot 2013-08-07 at 1.05.01 PM

We’re currently 31 members, we have one follower who hasn’t been approved into the tribe yet and we have a combined reach of 765K followers online. I’ve handpicked and invited bloggers whose content I in general don’t mind sharing with my followers.

If I start to invite anyone, it will weaken the tribe and give the members less incentive to prioritise it.

Example:

If you write a Swedish blog, a blogger with followers that doesn’t speak English won’t be interested in sharing your stories. So what do you do? Well, you start a tribe only for blogs that writes in Swedish about, for instance, the topic social media marketing. I would definitely join such a tribe!

I would keep my English Twitter account @doktorspinn connected to all existing tribes, but to that specific tribe I would then connect my Swedish account @jerrysilfwer.

Boom.

The #NoEcho Movement

For me, this is about more than just finding good content and generating more relevant and organic traffic for my blog. Heck, it’s even more than about making new likeminded friends across the globe.

Because here it is for me:

I love bloggers. I love the idea of blogging, where anyone can express their piece of mind. I love the concept wisdom of crowds and here comes everybody.

And everyone is already sharing the latest mega site stories with each other. But those sites are already in my RSS reader. My savvy followers don’t need my help in finding those stories. And it’s not like those sites ever would do anything to promote my modest blog content here on Doktor Spinn, no matter how occasionally brilliant.

If I can help a fellow bloggers to find new audience, than that feels really good to me!

Remember Dino Dogan from above? He’s also the co-founder of Triberr and he coined the #NoEcho idea. And he feels the same way, too. If we bloggers can help each other out, why wouldn’t we? Even if we aren’t as big as those sites who would never dream of sharing their traffic, we do have influence. Put that influence together and it could potentially become … a movement.

And I think I’d like to be a part of that.

Exciting New Developments

During all the time I’ve been on Triberr, the evolution has been tremendous. People are starting to really get it. People are starting to make new friends. The timeline is constantly improving as well as the sharing features. And the better the tribes, the better the content. I use Feedly, but the Triberr stream is giving my RSS service a run for it’s money.

I’m a PRO member, called Prime Member, so I get to see new features at the beta stage. I can also host my  blog on their servers if I want to, but I just haven’t gotten around to it yet. And now, the founders are rolling out features for brands as well, Influencer Marketing.

Should YOU Be On Triberr?

Triberr is an interesting network. But know this:

The platform isn’t getting much publicity or praise from the mega sites. If you’re a big believer in conspiracy theories, one might think that this has something to do with the fact that Triberr potentially could be challenge them down the line. Or it could just be coincidence or something completely different.

What I think? I think that if you’re a blogger and you haven’t heard about Triberr, then that’s a bloody shame. It does require you to earn your added traffic by helping others and some bloggers … just aren’t interested in crowdsourcing traffic. And that’s fine.

But if you are interested in the phenomena that is blogging, and you blog with pride and integrity, then I suggest you give Triberr a shot. If so, tell Dino I said hi.

“Was it as good for YOU as it was for me?”

Subscribe to new posts via RSS | Subscribe to new posts via email

Want more? Find related Doctor Spin articles here:

Never miss a Doctor Spin article again?

Join 4,100+ of the best people on the planet — my SpinCTRL subscribers
(+ download 23 Tactics for Content Promotion as a signup bonus).


SUBSCRIBE

###

Want Jerry to speak at your event? Learn more here.

Author:

Jerry Silfwer is the author of Doctor Spin, a PR blog that's been around for 15+ years. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. In 2016, Cision Scandinavia named him "PR Influencer of the Year". Jerry lives in Stockholm, Sweden with his wife Lisah, news anchor and television host, and their three-year-old son, Jack.


Doctor Spin’s comment policy:
“Great minds discuss ideas, average minds discuss events, small minds discuss people.”
— Eleanor Roosevelt

Reader reactions:

(If you want your profile picture next to your comment, create your own Gravatar here.)

dinodogan

This is a kick ass post, Jerry. Thank you

Reply
Jerry Silfwer

dinodogan Thanks, Dino! Keep up the stellar work.