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How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.