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Initiative Q’s Viral Loop

Initiative Qs go-to-market strategy is a powerful viral loop.

The Massive Action Strategy

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.

How to Ramp Up

One of the most powerful techniques for getting your message spread in social is one rarely talked about. I’m talking about the social ramp-up.

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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