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The Marketing Strategy Dilemma

Some say you should go big and wide, others say go focused and deep. Which marketing strategy is right for your business?
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A Recipe for PR Success

Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.

The Amazing Power of One Very Happy Customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

Why Small Numbers Matter

We love big numbers in marketing, but when push comes to shove, it's the small numbers that matter.