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My First TEDx Talk

Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.

One Very Happy Customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

Small Numbers Matter

We love big numbers in marketing, but when push comes to shove, it's the small numbers that matter.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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