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How to Keep Up with Online Trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?

The Web is Flat No More

The world is not flat, so why should the web be any different? New technology might just change marketing and PR — again.

DMEXCO 2015: My Conference Report

Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.

Social Media Trends in 2013

I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.
Human API.

The Human API and the Cybernetic Renaissance

What if humanity is just a 'Human API' — and we're in the first stages of a 'Cybernetic Renaissance'?

The Money Web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.

Lifelogging Galore

GPS trackers, wifi body scales, sleep trackers, heart rate- and pulse monitors; the lifelogging list is pretty short still, but it won't be for long.

Human Rights, Free Internet Access, and Net Neutrality

It's time that the United Nations and all democracies declared net neutrality and internet access to be basic human rights.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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