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The Death of Kitty Genovese: Why the News Media Must Keep Transparent Online Records

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

Get the Facts First

Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.

Social Didn’t Kill Culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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