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The Surround Strategy: The Undeniable Power of Sticking to One Single Online Message

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...

The Word-of-Mouth Tipping Point: How to Push People to the Point of Endorsement

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

The Digital Playbook for Politicians: 14 Essential Behaviours to Adopt Today

A playbook for modern politicians aiming for "digital first".

PR for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.

My Content Marketing DIY Experiment

Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.

How to Spin a Blog Post

How do you get your blog post out there and in front of the right people for your business?

Building Content Skyscrapers

Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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