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The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.

My Content Marketing DIY Experiment

Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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