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How to Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

Bell Pottinger’s Non-Apology

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

Your CSR is Boring

Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.

The Stupid Majority

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

Press Releases (We Hate)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
What is public relations? This is the definition of PR expert Doctor Spin (Jerry Silfwer).

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

PR for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.

The ‘Publics’ In Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

Finding Publics (not Target Groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.

Apocalypse Survival for PR Pros

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?

Good PR vs. Bad PR

Good PR doesn't have to be so complicated. Here's a matrix to keep things straight.
press release template classic ivy lee.001

The Press Release Template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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