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strategic communication

How to Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

Bell Pottinger’s Non-Apology

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
cheshire puss marketing strategy

The Marketing Strategy Dilemma

Some say you should go big and wide, others say go focused and deep. Which marketing strategy is right for your business?

Your CSR is Boring

Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.

Taking On Stupid Majorities

A formula on how to succeed with an underdog PR strategy for your business — by identifying a stupid majority.
Press Releases that drive me crazy.

Press Releases (and How They Drive Us Crazy)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.