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Tag: Strategic Communication
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.