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Tag: Strategic Communication
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?
Good PR doesn't have to be so complicated. Here's a matrix to keep things straight.
Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).