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Storytelling Structures

Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.
A shadowy silhouette of a person behind a frosted glass screen.

The Death of Kitty Genovese

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

Tell Longer Stories

The minification of the media landscape might be an illusion.

Twin Peaks Season 3 Finale Explained

The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Storytelling for Jedi Masters.

Storytelling for Jedi Masters

Star Wars is just a perfect example of classic storytelling.
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The West Wing Bible Scene

I know it's just a television show and all, but it's still so gratifying to see President Bartlett deliver this epic burn.

10 Storytelling Elements

Some storytelling elements just keep coming back, again and again. Well, here they are.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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