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Classical Storytelling Structures: Intriguing Myths, Acts, Plots, Pinches, and Arcs

Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.
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The Death of Kitty Genovese: Why the News Media Must Keep Transparent Online Records

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

We Love Long Stories: Crushing the Stubborn Minification of Media Myth

The minification of the media landscape might be a formating illusion. We do in fact love long stories.
A promotional picture of Dale (Kyle MacLachlan), Diane (Laura Dern), and Gordon (David Lynch) from Twin Peaks, season 3.

Twin Peaks Season 3 Finale Explained: The No Stones Left Unturned Theory

The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Storytelling for Jedi Masters.

Storytelling for Jedi Masters

Star Wars is just a perfect example of classic storytelling.
A space gray Apple Watch with a black face and a thick worn tan leather strap.

Improve Your Storytelling (in 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

10 Storytelling Elements

Some storytelling elements just keep coming back, again and again. Well, here they are.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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