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spray and pray

cheshire puss marketing strategy

The Marketing Strategy Dilemma

Some say you should go big and wide, others say go focused and deep. Which marketing strategy is right for your business?
Press Releases that drive me crazy.

Press Releases (and How They Drive Us Crazy)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.

Improve Your Storytelling (in 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

Blogger Outreach Advice To Get You Started As A Pro

Are you a blogger outreach newbie looking to push your efforts to a pro level? Good stuff. Working with awesome bloggers is cool — but also pretty tough.