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The Selfie Generation Must Grow Up: Exploring Different Levels of Social Media Maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

The Digital Playbook for Politicians: 14 Essential Behaviours to Adopt Today

A playbook for modern politicians aiming for "digital first".

Socialising Ourselves to Death

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

PR Influencer of the Year

Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.

The Hippie Web is Dead

In 2008, I described the social web as the hippie web. Some people thought that was funny, especially those...

Social Didn’t Kill Culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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