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Tell Longer Stories

The minification of the media landscape might be an illusion.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

The Social Media Fakers

Admit it. You follow someone on social media with a picture-perfect lifestyle, but you suspect that they're just faking...

Instagram Strategies (for Businesses)

How do you get real Instagram followers for your business? Here you'll find those few strategies that actually work.

Marie Forleo’s Blog Design

I tend to get hooked on certain bloggers. Being a blogger myself, I enjoy learning from the best. Lately,...

How to Write a Blogger Outreach Email (Including Two Templates)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.

The Hippie Web is Dead

In 2008, I described the social web as the hippie web. Some people thought that was funny, especially those...
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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