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Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
A close-up of a creamy caffè latte with some leaf-shaped caffè latte art.

The Caffè Latte Content Strategy: How to Delight Followers with Actionable Servings

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?

Viral Loops (and some Math)

Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.

Socialising Ourselves to Death

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

How to Keep Up with Online Trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?

The Follower Contract

There's an invisible contract between a brand and its social following.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

Snapchat for Grown Ups

With Snapchat, you can just "snap away" and not be too concerned with quality, since you're not adding anything to a stored public profile.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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