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Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
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