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social media intelligence

Data warehouse.

Get a Data Warehouse

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

How to Keep Up with Online Trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?

The Community Manager

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

The Engagement Wave

Are you responsible for your company's blog? And are you struggling with sharing numbers that never seems to go up, no matter how awesome content...

Adobe Summit 2015: My Conference Report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.

Facebook Zero

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

Adobe Summit 2014: My Conference Report

Key takeaways from my conversation with David Edelman, McKinsey Digital at the Adobe Summit 2014.