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Tag: Social Influence
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!
Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
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