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Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
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The Media Curse of the Bell Curve: How Real News Become Fake News via...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

The Word-of-Mouth Tipping Point: How to Push People to the Point of Endorsement

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

PR Influencer of the Year

Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.
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The Publics In Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!

The Magic Middle

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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