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The Referral Energy Theory

Public relations is easy to understand, but difficult to master. This post will guide you on how to de-code brand relationships.

PR Influencer of the Year

Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.

11 Evil Leadership Hacks

The dark secrets of leadership that no-one talks about.

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.

The Hippie Web is Dead

In 2008, I described the social web as the hippie web. Some people thought that was funny, especially those...
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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