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Critical Mass in Social Media

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Socialising Ourselves to Death

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
A crowded subway car where everyone is staring at their cell phones.

The Publics In Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

How to Ramp Up

One of the most powerful techniques for getting your message spread in social is one rarely talked about. I’m talking about the social ramp-up.

Dark Social

How much is shared via email, messaging apps, and closed forums? According to Alexis Madrigal at the Atlantic, quite a lot.

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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