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How the EU Copyright Directive will Backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
A green forest seen through a pair of brown glasses.

The Media Curse of the Bell Curve: How Real News Become Fake News via...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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