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How to Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

The Referral Energy Theory

Public relations is easy to understand, but difficult to master. This post will guide you on how to de-code brand relationships.

Alternative Facts

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
The Engagement Pyramid

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Small Numbers Matter

We love big numbers in marketing, but when push comes to shove, it's the small numbers that matter.

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is the key to growing your online community fast.

The Magic Middle

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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