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Bell Pottinger’s Non-Apology: A Masterclass in How You Should Never Apologise to Anyone

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

The Community Manager

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

Measuring Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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