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When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
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