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When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
Disclaimer: Jesper Strömbäck sent me this book for review. I know Jesper from when I was studying at the Public Relations Program, Mid...
During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.
Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?