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The Inbound Marketing Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

One Very Happy Customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
What is public relations? This is the definition of PR expert Doctor Spin (Jerry Silfwer).

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

The Community Manager

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
A crowded subway car where everyone is staring at their cell phones.

The Publics In Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

Finding Publics (not Target Groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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