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practical influence


12 Psychology Tricks

An animated video to showcase 12 psychology tricks to persuade others. It's valuable to know and practice these techniques to make yourself more immune to persuasion attempts by others.

How to Persuade Anyone of Anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

Subconscious Persuasion

An animated video on various subconscious persuasion techniques.

A Recipe for PR Success

Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.

The Follower Contract

Did you know? There's an invisible contract between a brand and its social following. And here's why that contract matters.

The Amazing Power of One Very Happy Customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

A Recipe for PR Dynamite

What makes some brands so explosively exciting? And how can you replicate this 'explosiveness' for your business?