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To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
Apply the honeymoon outreach technique and increase your influencer marketing success rate.
How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.