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Stoic Philosophy for Public Relations: Pitching Wisdom, Courage, Justice, and Temperance

To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.

The Magic Middle

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.

The Honeymoon Outreach

Apply the honeymoon outreach technique and increase your influencer marketing success rate.

How to Choose a PR agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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