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Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
It can be challenging to accept that it will take time to repair an online culture gone crazy.
It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.
The dark secrets of leadership that no-one talks about.
Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.
People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?
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