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Programmatic Brainwashing: The Scary Art of Micro-Targeting Individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

How to Persuade Anyone of Anything: Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

How to Deal with Internet Trolls

It can be challenging to accept that it will take time to repair an online culture gone crazy.

How to Pitch Television News

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.

11 Evil Leadership Hacks

The dark secrets of leadership that no-one talks about.

How to Sell (for People who Hate Selling)

Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.

The Value Pyramid

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.

Apocalypse Survival for PR Pros

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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