Home Tags Persuasion Techniques

Tag: Persuasion Techniques

Programmatic Brainwashing

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

How to Persuade Anyone of Anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

How to Deal with Internet Trolls

It can be challenging to accept that it will take time to repair an online culture gone crazy.

How to Pitch Television News

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.

11 Evil Leadership Hacks

The dark secrets of leadership that no-one talks about.

How to Sell (for People who Hate Selling)

Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.

The Value Argument

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.

Apocalypse Survival for PR Pros

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?
video

How to Spot a Lie

Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception -- and she argues honesty is a value worth preserving.

Existentialism for Thought Leaders

You must seek the role of a servant to the person you're helping, a challenging proposition for anyone in a position of superiority.

10 Ways To Be More Persuasive On The Web

We all need to be persuasive from time to time. Such is the nature of things. Classic PR thinking is useful also when it...
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
2,328FansLike
8,079FollowersFollow
16,538FollowersFollow

Most Popular