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Socialising Ourselves to Death

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

The Social Media Fakers

Admit it. You follow someone on social media with a picture-perfect lifestyle, but you suspect that they're just faking...

The Platitude Sickness

"You should ensure that all your marketing efforts are effective." According to Wikipedia: "A platitude...
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The West Wing Bible Scene

I know it's just a television show and all, but it's still so gratifying to see President Bartlett deliver this epic burn.

Teach Kids How to Code

All schools should teach kids how to code; code is the universal global language that allows anyone to convey new ideas across borders.

Is Spin a Bad Thing?

What does it mean to "spin" something — and is it bad?

House Of Cards is Changing the Game

Netflix premieres a new show, House of Cards. It's an original premiere — and as such, it will change the game of television.

The Hippie Web is Dead

In 2008, I described the social web as the hippie web. Some people thought that was funny, especially those...

The Campaign Site — Please Rest In Peace

Agency billing is a complicated beast. Or perhaps not.

Social Didn’t Kill Culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.

PR Must Adapt or Die

It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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