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How to Persuade Anyone of Anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

The Inbound Marketing Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.

PR Influencer of the Year

Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.

My First TEDx Talk

Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.

The Follower Contract

There's an invisible contract between a brand and its social following.

One Very Happy Customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Tinitell team on Kickstarter.

Kickstarter: How We Raised $100,000 in 10 Days

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.

How to Deal with Internet Trolls

It can be challenging to accept that it will take time to repair an online culture gone crazy.
Storytelling for Jedi Masters.

Storytelling for Jedi Masters

Star Wars is just a perfect example of classic storytelling.

Pointing at Buttons

Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.

The Strategy Bullshit Detector

Is it crystal clear how the "strategy" will help the brand to beat their competitors and win in their marketplace?

How to Write a Blogger Outreach Email (Including Two Templates)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.

Improve Your Storytelling (in 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

How to Pitch Television News

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.

How to Sell (for People who Hate Selling)

Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.

The Value Argument

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.

10 Storytelling Elements

Some storytelling elements just keep coming back, again and again. Well, here they are.

How to Spin a Blog Post

How do you get your blog post out there and in front of the right people for your business?

The Secret Sauce for Social Media Sharing

Social media sharing follows a different media logic. Make sure to never underestimate the sheer power of social media narcissism.
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How to Spot a Lie

Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception -- and she argues honesty is a value worth preserving.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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