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Tag: Online Influence
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.
Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.
There's an invisible contract between a brand and its social following.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.
If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
It can be challenging to accept that it will take time to repair an online culture gone crazy.
Star Wars is just a perfect example of classic storytelling.
Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.
Is it crystal clear how the "strategy" will help the brand to beat their competitors and win in their marketplace?
Examples of how to write blogger outreach emails that will get influencers interested in your pitch.
How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.
It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.
Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.
People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
Some storytelling elements just keep coming back, again and again. Well, here they are.
How do you get your blog post out there and in front of the right people for your business?
Social media sharing follows a different media logic. Make sure to never underestimate the sheer power of social media narcissism.
Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception -- and she argues honesty is a value worth preserving.