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How to Persuade Anyone of Anything: Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

The Inbound Marketing Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.

PR Influencer of the Year

Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.

My First TEDx Talk

Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.

The Follower Contract

There's an invisible contract between a brand and its social following.

One Very Happy Customer

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Tinitell team on Kickstarter.

Kickstarter: How We Raised $100,000 in 10 Days

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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