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A green forest seen through a pair of brown glasses.

The Media Curse of the Bell Curve: How Real News Become Fake News via...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
A shadowy silhouette of a person behind a frosted glass screen.

The Death of Kitty Genovese: Why the News Media Must Keep Transparent Online Records

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

We Love Long Stories: Crushing the Stubborn Minification of Media Myth

The minification of the media landscape might be a formating illusion. We do in fact love long stories.

How to Fight Populism: Why Poisonous Ideologies Must Be Suffocated Early

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

Alternative Facts

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.

Socialising Ourselves to Death

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

The Web is Flat No More

The world is not flat, so why should the web be any different? New technology might just change marketing and PR — again.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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