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The ‘AI Anchor’ in China

Well, this escalated quickly. So, the Chinese government has found a way to cut costs and add speed to...
A shadowy silhouette of a person behind a frosted glass screen.

The Death of Kitty Genovese

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

Tell Longer Stories

The minification of the media landscape might be an illusion.

How to Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.

Alternative Facts

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.

Socialising Ourselves to Death

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

The Web is Flat No More

The world is not flat, so why should the web be any different? New technology might just change marketing and PR — again.

The Social Media Fakers

Admit it. You follow someone on social media with a picture-perfect lifestyle, but you suspect that they're just faking...

Paid, Owned, Earned — and Borrowed Media

The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.

How to Pitch Television News

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.

House Of Cards is Changing the Game

Netflix premieres a new show, House of Cards. It's an original premiere — and as such, it will change the game of television.

Social Didn’t Kill Culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.

Digital First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.

Media Logic is Dead, Long Live Media Logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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