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The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...

Initiative Q’s Viral Loop

Initiative Qs go-to-market strategy is a powerful viral loop.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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