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Tinitell team on Kickstarter.

Kickstarter: How We Raised $100,000 in 10 Days

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

The Community Manager

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

When I Created a Free 28 Day Email Course

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.

Pointing at Buttons

Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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