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To succeed with a stoic approach, obstacles must be made into PR opportunities. Hardships will be your best tools for conquering public opinion.
The dark secrets of leadership that no-one talks about.
The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?
You must seek the role of a servant to the person you're helping, a challenging proposition for anyone in a position of superiority.