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Measuring Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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