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Measuring Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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