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The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.
Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.
Apply the honeymoon outreach technique and increase your influencer marketing success rate.
How do you recognise talent? It took me many years to find one common denominator for all rockstar PR consultants.
The acceleration theory on why it's less important to reach maximum velocity fast, and more important to prolong the acceleration phase.
I'm an introvert and I'd like to see all myths about introverts debunked. Because most people have the wrong idea about us.
Standing on the threshold of a revolution, what would you do? If Facebook is our Spinning Jenny, the revolution has only just begun.
What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.