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Socialising Ourselves to Death

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

How to Keep Up with Online Trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?

Social Media Trends in 2013

I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.

The Money Web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.

The Hippie Web is Dead

In 2008, I described the social web as the hippie web. Some people thought that was funny, especially those...

Digital First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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