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Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.
I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.
In 2008, I described the social web as the hippie web. Some people thought that was funny, especially those...
Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.