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Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
A playbook for modern politicians aiming for "digital first".
When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.
From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.
With Snapchat, you can just "snap away" and not be too concerned with quality, since you're not adding anything to a stored public profile.
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.