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Data warehouse.

Get a Data Warehouse Now: The Basic First Step for any Data-Driven PR Strategy

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

The Digital Playbook for Politicians: 14 Essential Behaviours to Adopt Today

A playbook for modern politicians aiming for "digital first".

The Inbound Marketing Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.

Viral Loops (and some Math)

Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.

How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.

Snapchat for Grown Ups

With Snapchat, you can just "snap away" and not be too concerned with quality, since you're not adding anything to a stored public profile.

Front Page Cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.

The Community Manager

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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