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Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...
Initiative Qs go-to-market strategy is a powerful viral loop.
Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.
Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.
It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.