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The Selfie Generation Must Grow Up: Exploring Different Levels of Social Media Maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

DMEXCO 2015: My Conference Report

Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.

House Of Cards is Changing the Game

Netflix premieres a new show, House of Cards. It's an original premiere — and as such, it will change the game of television.

The Money Web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.

PR Must Adapt or Die

It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.

Measuring Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

Digital First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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