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Viral Loops (and some Math)

Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.

Iceberg Publishing

A great website can be so much more than the sum of all pages linked from your site's navigation menu.

My Content Marketing DIY Experiment

Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.

Building Content Skyscrapers

Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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