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Initiative Q’s Viral Loop

Initiative Qs go-to-market strategy is a powerful viral loop.
Data warehouse.

Get a Data Warehouse

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Finding Publics (not Target Groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.

My Freelance Business

From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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