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How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

Initiative Q’s Viral Loop

Initiative Qs go-to-market strategy is a powerful viral loop.
Data warehouse.

Get a Data Warehouse Now: The Basic First Step for any Data-Driven PR Strategy

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Finding Publics (not Target Groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.

Adobe Summit 2015: My Conference Report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.

My Freelance Business

From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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