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How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

Initiative Q’s Viral Loop

Initiative Qs go-to-market strategy is a powerful viral loop.
Data warehouse.

Get a Data Warehouse Now: The Basic First Step for any Data-Driven PR Strategy

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Finding Publics (not Target Groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.

Adobe Summit 2015: My Conference Report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.

My Freelance Business

From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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