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A crowded subway car where everyone is staring at their cell phones.

The Publics In Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

Facebook Zero

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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