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Programmatic Brainwashing

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
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Deepfake Videos are Coming

Now, just about anyone can be in almost anything — and there's no clear solution or any serious consequences.
Jerry Silfwer is the senior PR strategist behind Doctor Spin. Via his agency Spin Factory, Jerry is advising brands on how to adapt to a 'digital first' world. He lives in Stockholm, Sweden.
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