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Bell Pottinger’s Non-Apology: A Masterclass in How You Should Never Apologise to Anyone

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

Get the Facts First

Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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