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The Things that Do Attain: Practical Poetry for Complicated Times

Happiness via a quiet mind might just be the most ambitious of quests; so elusive and difficult to attain. This is stoic philosophy encapsulated in a poem.

The Four Dot Ellipsis Mystery in Star Wars

Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?

The Platitude Sickness

"You should ensure that all your marketing efforts are effective." According to Wikipedia: "A platitude...

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
A space gray Apple Watch with a black face and a thick worn tan leather strap.

Improve Your Storytelling (in 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

17 Cool Brand Tweets

A collection of cool brand tweets. Maybe it's time for your brand to go outside of your Twitter comfort zone, too?

33 Strange Swedish Idioms in English

As a Swede working in New York, I say strange things. Here's a list of Swedish idioms and proverbs translated into English.

Career Advice for Young PR Professionals

My no. 1 career advice is to learn how to write well, and how to write well fast.
Jerry Silfwer is a senior marketing consultant based in Stockholm, Sweden. He aides CMOs and Communication Directors to devise best-in-class online strategies, develop junior talent, and lead workshops. He is also a popular speaker on inbound marketing, social media trends, and strategic communication.
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